This 60 second spot featuring Sarah Jessica Parker was the last chapter of the HP “Hands” campaign where stars use their hands to interact with animated interfaces and tell a story about themselves without ever showing their faces. As an evolution to the more graphical nature of previous spots, this one needed to have a more real & theatrical feel. SJP’s performance was shot on a black background and we then designed and animated the big variety of props which had to relate to features of Windows7. I headed over to Los Angeles to lead the CG team at The Mill. As well as handling clients and team I had a chance to be hands on developing animation rigs and doing the animation for the light-box conveyor belt and the puppeteer controlled hanging lights.
Agency: Goodby, Silverstein & Partners
Production Company: Smuggler
Direction: Oskar Holmedal/ Stylewar
Post production: The Mill LA