This is a compilation of development tests and final OSP elements I did end of last year for the branding of the finnish tv channel Nelonen as my first time collaboration with the design studio Proud. They asked me to explore and find a look and animation style for the on air package based around the folded nature of their print logo design. I wanted the folding to feel graphical by keeping it on a two dimensional plane and give it depth using translucency and a strong backlit look – The animations had to be up tempo and energetic to match the entertainment character of the channel. The branding went on air in January 2015.
The music of the compilation is one of my latest tracks.