Amazing to have been part of this epic Nike spot directed by Megaforce and put together @ Time Based Arts. The spot celebrates the diversity and energy of the sport and musical underground scene of London, with all its grit and grime. Time Based Arts asked me to look after the swimmer section, and with the help of concept & matte paint artist Sylvie Minois, transform the Royal Victoria Docks into a frozen wasteland. The idea was to make the shots look so cold that the swimmer would “literally die” if she stopped moving.
Agency: Wieden & Kennedy
Post Production: Time Based Arts