Pontiac “Worlds” was the main 60 second spot of this campaign directed by Pleix and also my first collaboration with the French collective. It was a project of epic proportions and a large team of artist at Mill London were involved in its making… Everything but the car was CG and it meant all environments and effects had to be created from scratch plus adding all light interaction with the car. I was responsible for all the effects and animation on the particle shots of the second half of the commercial. I developed flocking rigs on Softimage and used tracked lens flares as sprites.
Agency: Leo Burnett Detroit
Production Company: Furlined
Post Production: The Mill London