The idea behind this campaign was that all cars but Saab were invisible to the eye. Working at The Mill NY, I created snow rigs to animate spray, falling chunks and ambient snow to help the practical shot elements work. I was also responsible for all the leaf simulations that interact and trail off the invisible car.
Agency: Lowe + Partners Worldwide
Production Company: Untitled
Director: The Cronenweths
Post Production: The Mill NY