“Tumble” was the main 60 second spot for the Sony HDNA campaign on which the full range of Sony products shatter and transform into each other. Pretty big size project as there was a total of 10 spots to be produced and a film like pipeline with a very large team of people was needed in order to make the deadline. I was the TD responsible for the snow effects, particle systems and some of the animation rigs, working @ The Mill London.
Porduction Company: Anonymous
Director: Andrew Douglas
Post Production: The Mill London