Time Based Arts hit me again with an interesting project, this time involving will.i.am and Jackson the Muppet! Directed by Daniel Wolfe, this surreal and fun spot was made for the launch of the Dial smart watch. I was involved in the project from the beginning and looked after designing and producing the hero sky opening, stormy clouds & atmospherics. The director wanted a timeless 80’s feel, so he pushed for the VFX work to be less sleek and polished, hence some of the sharp detail in the clouds animations got lost but at the same time, it all gained grit and character.
Agency: Wieden + Kennedy
Production company: Somesuch
Director: Daniel Wolfe
Post Production: Time Based Arts
Compilation of some dev tests and wips with one of my own music tracks.