Channel 4’s Creative director Brett Foraker approached me to experiment with the logo created by Pete&Tom and find the final look and animation treatment for the first ever branding of 4Music. I created animation rigs that would allow to animate layers of subdivided elements within it to create a constant flow of funkiness. Working from my studio I designed and produced all the animations and elements for the on-air kit.

Client: Channel4
Production Company: 4Creative