Top winner position in USA TODAY’s exclusive Ad Meter poll for SuperBowl 2007. Fun commercial to work on. Most of the shots featured full CG fiddler crabs, apart from two shots using animatronic crabs made by Stan Winston Studio. Working at The Mill NY, I was responsible for Lighting & Rendering and also setting up the crowd shots.

Agency: DDB Chicago
Production Company: Villains
Director: John Hayes
Post Production: The Mill NY

Beauty pass of the hero crab, beautifully animated by Joshua Merck @ Mill NY