I don’t often do pack work these days, but when TBA showed me the cut for this spot directed by Kim Gehrig, I was like. booom! how can I help ?? They originally shot all the packs in-camera but there were changes on packaging design so TBA asked me to redo the 5 packshots from scratch in CG. I started by matching the shot material and then took it further… it ended up looking way sexier than the real thing – that’s hyper-real for you! I really enjoyed doing some detail texturing, matching the lighting rig used on the shoot and render some macro photography… .all in-CG-camera!

Agency: VCCP
Production Company: Somesuch
Director: Kim Gehrig
Post-Production: Time Based Arts