This 60 second spot for LG is a modern twist on the old classic fairytale, portraying button technology being replaced by touch systems. I was part of the VFX team at The Mill London that looked after the dust disintegration effect. We used ICE to create a system that allowed us to build an inner and outer textured shell filled with millions of points and have control over the way this dust would then break up and fall in a hyper realistic way.

Agency: BBH
Production Company: MJZ
Direction: Blue Source
Post production: The Mill